Chief Servicing Officer of THE SERVICE and manager of the band WAYLAND, Alyssa Hoffman was named the Women’s Music Business Association’s 2022 Woman On The Rise at The Wonder Woman Awards. Honored by the association, they told the tale of Alyssa moving to Nashville, organizing coffee with every woman of WMBA, and meeting the town personally one at a time to maximize opportunity and community. It was there Alyssa was announced to be nominated to serve as Secretary on the board for the class of 2023.